You Won’t Believe What Happens When You Switch to the ‘Needs’ Approach in Business Strategy!
When it comes to business strategy, there is a fundamental difference between the concepts of “want” and “need.” The approach a business takes to these concepts can have a significant impact on the overall success of the company, as well as its impact on society and the environment.
On the one hand, a business that focuses on creating products and services that consumers “want” can be highly profitable. This approach often involves creating products that are flashy, trendy, or offer a sense of luxury or status. By appealing to consumers’ desires, businesses can tap into a large market and generate significant revenue. However, this approach can also be highly wasteful and unsustainable, as consumers may be persuaded to buy products they don’t actually need, leading to overconsumption and pollution. Additionally, a focus on consumerism can also lead to undermining of employee job satisfaction and a lack of purpose for the company.
On the other hand, a business that focuses on creating products and services that consumers “need” can be more sustainable and ethical. This approach often involves creating products that are essential, practical, and offer a real benefit to the consumer. By focusing on providing real value, businesses can create a loyal customer base and generate steady revenue. Additionally, a focus on need rather than want can lead to a more sustainable and environmentally friendly business model, as well as a more engaged and satisfied workforce, who are proud of their work and the company’s purpose.
Furthermore, a company that follows this approach can become a “destination” employer, one that is highly sought after by potential employees, leading to a strong employer brand.
In conclusion, while a business strategy that focuses on creating products and services that consumers “want” can be highly profitable, it can also be unsustainable and unethical. On the other hand, a business strategy that focuses on creating products and services that consumers “need” can be more sustainable, ethical, and lead to a sense of purpose for the company, as well as job satisfaction for employees, and a strong employer branding.
Ultimately, the best approach will depend on the values and goals of the business, as well as the “fit” with the current mores and predilections of the Core Group and society both.